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How to Turn Speaking Opportunities into Massive Amounts of New Business
July 31, 2017
I often get asked the obvious question, “Why would you want to speak for free?” I think it’s a great question, especially because, as a business coach, I always teach my clients never to undervalue their talents and services that they provide to their clients. My answer to that question may surprise you, as even though I’m not getting paid directly by the groups to whom I speak, I get paid in many other ways that far exceed my normal speaking fees.
Here are just a couple of reasons that you should really consider waiving your normal speaking fee and becoming a “free speaker”:
No-Fee Public Speaking Yields Wonderful Advantages
Public speaking. One end of the spectrum is you’d rather be tortured for eternity. The other end is having a professional speaker’s bureau represent you charging thousands of dollars per speech. There is life in the middle, however, and that’s the subject of this column.
Many people find that no-fee public speaking yields wonderful advantages both personally and professionally. First of all, it’s terrific public relations. Second, it’s networking at its finest, and third, it’s goodwill and community service.
If you have tinkered with the idea, consider researching a topic, outlining, rehearsing and giving it a whirl!
Let me relate a story. For almost seven years, I’ve been presenting my crash course in how to get free publicity from newspapers, radio and television. Each time I agree to speak, I drive off to the engagement mumbling and grumbling. After all, I’ve had to a.) get up at an ungodly hour of the morning, or b.) leave my office and the many projects on the desk, and c.) take time to brush up and rehearse. (more…)